The only person you must remain true to is yourself. Don't get caught up in the latest trends trying to remain relevant. As a creative I understand there is an overwhelming amount of amazing content being produced daily. I also understand that if I were to spend my time looking at what everyone else is doing i'd probably quit, so I disconnect instead. My main goal is to create with a genuine perspective. If it looks good to me then ill take the shot even if it has been done before. By creating from your soul you contribute life to a culture. The vultures are everywhere and they can only do whats been done before, so don't worry about what they're eating just focus on yours.